The SST was the sportiest model, with a 343 cu. The following year, Roger Penske switched to Mercury. We may sometimes present an alternative version of the sidebar offering different options, which may set the a11y-desaturated, a11y-high-contrast, and/or a11y-larger-fontsize cookies if you change those settings. The strategy to redesign the Matador for the 1974 model year was an example of the changes that Gerald C. Meyers, vice president of product development, wanted for AMC's mid-sized product range. 11, No. [29] Standard on the Matador X was the 304 cu in (5.0 L) V8. Less happily, the coupe’s interior was cramped, more of a 2+2 than a true four-seater; there was more noise and harshness than in a contemporary Ford Torino or Chevrolet Chevelle; and fuel economy was dismal with any of the larger engines, a consequence of the hefty curb weight and primitive emissions controls. [80][81] AMI also acted as the State distributor for Victoria. [40], The 1974 model year introduced an aerodynamically styled fastback coupe with pronounced "tunneled" headlight surrounds. He led the exterior design of the new Matador coupe while his friend and colleague Vince Geraci, who had previously headed large-car design, developed the interior. If you delete or disable these cookies, your existing preferences will be lost and you may not be able to save your privacy settings for this website. The _ga and _gid cookies, which are only placed if you click "Accept/Enable" in the notification banner, are used by Google Analytics to track your activity on the site. 1 LISTINGS - American Motors Matador 25 1974 AMC Matador. We Canadians were satisfied with the big AMC’s even if Roger Moore drove a Hornet X. I STILL want a Matador Wagon, and I love those cars over ANYTHING the so-called “Big 3” had, in spades!!
Comments may be moderated. I certainly miss AMC. 2 (February 1963), all of which are reprinted in AMC Rambler Limited Edition Extra 1956-1969, ed. If the Matador had continued to sell at its 1974 volume, AMC probably would have deemed it a success.

Furthermore, by the mid-sixties, buyers were losing interest in economy cars and turning back to performance and luxury.

With a V8 and a full load of options, the new Matador weighed 4,050 lb (1,837 kg), which put straight-line performance somewhere between sleepy and brisk depending on powertrain. You don’t compare a full sized Ambassador to a full sized Cadillac. (These cookies may not be set at all for administrative users unless they access the publicly visible portions of the website, as we do not currently use Google Analytics on the site's administrative dashboard or login page.) 3 (March 1970), p. 72. Many mid-sixties AMC products, including both the Rebel and the Ambassador, had wild, rococo trim, complete with throw pillows. [27] The rear of the sedan was redesigned with the license plate was relocated above the number to the center of the rear panel with new, wider rectangular taillights. 22, No. There were sub category or sections of the intermediate class of cars just like the full sized car market. Even at GM, intermediates that tried to pursue a sportier styling direction, like the Chevrolet Laguna and the first Pontiac Grand Am, didn’t go over very well in comparison. The Matador coupe’s sales, like those of those of the industry at large, took a nasty hit from the OPEC oil embargo, which began shortly after its introduction. Power disc. I just want to interject one thing not mentioned by the author of the above article. 19, No. [Author’s note: It is now, like other Chrysler marks, the property of FCA US LLC.] [125] Matador sedans were available through Rambler Motors (A.M.C) Limited in Chiswick, West London alongside the Ambassador hardtop and station wagon, and Javelin. [128], The final 1977 models for the U.K. market were regular LHD versions.[129]. Station wagons offered optional rear-facing third-row bench seats, increasing seating from six to eight passengers. With a facelift and a new name, the AMC Matadors were available as a two-door hardtop, four-door sedan and station wagon body styles. The Matador that your Dad gave you was most likely a 1974 Matador D/L coupe.

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