Liverpool will begin training in the new range this summer ahead of the 2019-20 campaign. SportBusiness Sponsorship understands that Liverpool is aiming to raise between £100m and £120m from its four principal partners – namely its technical sponsor, main shirt sponsor, sleeve sponsor and training kit sponsor – but the club is still significantly short of this target at present.

Liverpool's vintage shirts are considered classics and remain popular with new and old fans alike, as they were the shirts that the Reds enjoyed the most success in during the 'Golden Era' of the '70s and '80s, worn by stars such as Kenny Dalglish, Ian Rush and Graeme Souness. This match was the first occasion on which the iconic liver bird crest appeared on Liverpool's shirts. Leicester City – King Power Thailand’s leading travel retail group, King Power, is not just the shirt sponsor of Leicester City but also its parent company.

Chelsea – Yokohama Tyres Yokohama Rubber Company has been the shirt sponsor of Chelsea since 2015-2016 season.

Liverpool have their kits currently sponsored by banking company Standard Chartered, whose partnership with the Reds began in 2010 when they took over from previous club Carlsberg.

As a result of the agreement, the insurance giants will have their logo emblazoned on a range of training gear that is now available to pre-order from official Liverpool channels . Southampton – LD Sports LD Sports signed a multi-year front-of-shirt partnership with Southampton in May 2019.

Umbro manufactured the kit during the start of Liverpool's glory days from the '70s to '80s. Manufactured by Umbro and Adidas and sponsored by Crown Paints and Candy, these 'retro' shirts are synonymous with Liverpool's most successful era and represent a time at the club where they were the most dominant force in both Europe and England.

Getty The latest range is produced by current kit manufacturers New Balance, whose agreement with Reds runs until the end of next season.

In 1947, Liverpool won the League for the fifth time and in 1950, they reached the FA Cup final, where they were beaten by Arsenal. Everton – SportPesa The online gaming company, SportPesa, replaced Chang Beer as the shirt sponsor of Everton before the 2017-2018 season. According to the  Liverpool Echo,  however, the Reds are also open to offers from rival kit suppliers such as Adidas, Nike and Puma, who are seen as the world-class standard of sporting manufacturers both in the United Kingdom and internationally. The post MANCHESTER CITY SPONSORS, 2020-2021 first appeared on sportskhabri. You can unsubscribe at any time. The Reds earn around £45million a season from New Balance but are looking to receive closer to the £75m Manchester United pick up from their agreement with Adidas. Related posts: Racquet Sponsors of Top Tennis Professionals! After these initial successes, Liverpool once again went into decline, dropping into Division Two in 1954.

Crystal Palace – ManBet X ManBet X became the shirt sponsor of Crystal Palace in 2017. When you subscribe we will use the information you provide to send you these newsletters. Aston Villa – W88 W88 became the principal partner of Aston Villa before the 2019-2020 season.

The post Virat Kohli's Business Ventures first appeared on sportskhabri. explains more about how we use your data, and your rights. Sometimes they’ll include recommendations for other related newsletters or services we offer.

Here are the Investments made by Roger Federer till date. The Reds' association with the Boston-based company has been a fruitful one both creatively and financially. Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered. Since then the club has been sponsored by Crown Paints , Candy , Carlsberg and Standard Chartered . West Ham United – Betway In 2015, Betway replaced Alpari has the shirt sponsor of West Ham United.

The Reds struck up a deal with AXA in October last year with the French company becoming the club's first global insurance partner. Part of the range include training tops, tracksuit bottoms, jackets, polo shirts and sleeveless hoodies.

Related posts: MANCHESTER UNITED SPONSORS, 2020 LIVERPOOL SPONSORS 2020-2021 Brands That Sponsor […].

Liverpool was the first English professional club to have a sponsor's logo on its shirts, after agreeing a deal with Hitachi in 1979.

The Union Standard Group became both the shirt and the shirt sleeve sponsor of Sheffield United in 2019. Liverpool set for back-to-back December fixtures after EFL confirmation. Watford – SportsBet SportsBet signed a shirt sponsorship deal with Watford before the 2019-2020 season.

They last previously agreed sponsorship extension in 2013 and 2015, with the last deal worth around £30 million a year. Should New Balance want to maintain their deal with Liverpool, they will need to offer Liverpool a significantly higher increase on the partnership's current terms. The deal was further extended in 2019 until 2019-2020 season.

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