The choice between the two depends on a set of factors such as the area of study, research philosophy, the nature of the research problem and others. Research methods are the techniques that we use. The main differences between qualitative and quantitative research methods can be summarized in the following points: Firstly, the concepts in quantitative research methods are usually expressed in the forms of variables, while the concepts in qualitative research methods are expressed in motives and generalizations.

Sampling is a principle that specifies the conditions and guides the process of selecting the members of population to participate in the study and to contribute as sources for primary data. There is no consensus among philosophers about the most appropriate ways of understanding the world; therefore, you are expected to clarify the philosophy you have chosen to understand your research pro… Different methodologies employ different methods. In this sense, the methodology works more as an overall guide to the research. Specifically, according to their purpose, studies can be classified either as applied research or fundamental research.

Secondly, quantitative research methods and measures are usually universal, like formulas for finding mean, median and mode for a set of data, whereas, in qualitative research each research is approached individually and individual measures are developed to interpret the primary data taking into account the unique characteristics of the research.

Research Methods: Research methods involve surveys, interviews, case studies, observation, experiments, etc.

Research Methodology: Research methodology aims at the employment of the correct procedures to find out solutions. Findings of fundamental studies cannot be used to solve immediate and specific business problems. Open Book Policy (5914169915) By Alex Proimos from Sydney, Australia (Open Book Policy  Uploaded by russavia) [CC BY 2.0], via Wikimedia Commons, Filed Under: Education Tagged With: experiments, research methodology, Research Methods, research techniques, research tools, scientific research, surveys, tests, Nedha is a Graduate in Sociology and holds an Advanced Diploma in Psychology.

Alternatively, if you choose to achieve research objective(s) via testing hypotheses, your research approach can be specified as deductive. Let’s look briefly at each of them separately. Research methods are the methods used for data collection in research. Secondary data, on the other hand, refers to a type of data that has been previously published in journals, magazines, newspapers, books, online portals and other sources. various ways and means of conducting a research that involve the conduct of experiments Learn More: Primary Research – Examples, Methods and Purpose Research method is defined as the tools or instruments used to accomplish the goals and attributes of a study. On the contrary, a combination of data can be used for social research. no research can be completed only using primary data and secondary data collection and analysis is compulsory for all dissertations.

Research philosophy is associated with clarification of assumption about the nature and the source of knowledge. You can read more about research philosophy here. 1. For various researches, the researcher can employ different methodologies. Research approach can be divided into two, inductive and deductive categories. Conclusive research be further divided into two sub-categories.

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