“It’s an upsell opportunity where guests can partake in the experience free of charge and then only pay if they want to receive their movie and prints instantly. The conversion metrics to paid users have been remarkable compared to industry standards.

“It just works,” says Veleta.

Here, though, from the minute children arrive and put on that wristband, they begin building a personal journey. “By putting the power of a professional video editing bays into extensive software platform we’ve built, we can automatically create a piece of high-quality content for each guest quickly, all automated through code without the need for technical staff onsite once configured. “It plays into the desire to be a protagonist, rather than a passive onlooker. We have the, Fox says: “We thought the idea of a movie rather than a standard photo would be really exciting. As they enter their details into the registration kiosks, we are gathering data, in a GDPR compliant manner of course. One of the major factors is that outdated technologies are being used. “RFID wristbands are central to powering the experience. “The solution is also a shining exercise in experience personalization and data capture. While we build a wide array of creative technology for our products, at the core our team’s mission is to deliver seamless interactive experiences that also deliver guests instant cinematic quality content to share.”. “The data that we’re able to capture from different interaction points is so valuable and so rich. We spoke to venue owners, attraction MDs and retail managers. “Our longer-term plan is to be able to help venues and attractions with their data collection and processing. The most popular colour? wisdom of (Disney personality) Harrison “Buzz” Price and his “We definitely call that out, and we recognise that We Are Interact is a challenger brand. We wanted to do something unique to Chessington, particularly with our fantastic IP. Can you believe that in 2019 some are still putting videos on USB sticks and having staff sell them to people? “Many people tend to look for one solution. Your confirmation will be sent to %email%. You've already signed up for some newsletters, but you haven't confirmed your address. The bold approach at IAAPA paid off, as a significant number of people stopped to consider their experience of attraction photography. “Here, the ability to view and share the movie immediately really adds value. Main image: Room on the Broom. The trend for immersive, personalised experiences continues to grow. Your email address will not be published. The content is also instantly sharable across social media. The consumer demand for exceptional context experiences is also being created outside the control of the attractions world. “That can squeeze retail operations down to tough margins. “But while we’re happy to call out the problems with the industry and point a spotlight at that, we genuinely do want to come at it with positivity. You don’t quite know what to expect.”. “We specialise in creating next-generation interactive technology products for the attractions industry. When this opportunity came up, they were absolutely on board with it. It all comes down to the experience and cinematic quality of the content. This enables us to personalise their journey and content with ease. Natalie Fox is the Commercial Director at Chessington. “They are no longer just the kids of the customers; they are now making those buying decisions en masse. The pre-recorded director then takes them through all the movements that they need in order to make their movie.

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