Eighty-four percent of teams with a malt-beverage sponsor have support from Anheuser-Busch. Logo exposure accounts for 81% of Tissot’s $16.7M of AAV generated, placing the brand 6th in AAV among all brands promoted across the NBA so far this year.The high logo quality in posts such as this one are extremely valuable. The NBA understands that value and enables many brands to take advantage of it. Hundreds of brands have their hand in sponsoring different NBA athletes, teams, and the league. Two other brands gained high AAV through their naming rights on stadiums as Staples dominated the retail segment with nearly $10 Million in AAV while retail giant Target received $1.1M. State Farm sponsored the NBA’s Rising Stars game which drove a tremendous amount of social media engagement. Anheuser-Busch is the leading sponsor of NBA teams, followed by State Farm, Gatorade, MillerCoors, Adidas, Coca-Cola, Spalding, Kia Motors, McDonald's, Pepsi-Cola and Geico, according to IEG's Sponsor Report. Gatorade managed to rank 3rd in total value with nearly $36 million, despite having fewer properties posting about them and fewer total branded posts than brands such as Spalding, Nike, or State Farm. These three brands convincingly had the most branded posts about them in the first 2 months of the year. [3] The following list denotes the sponsor for each of the 30 teams in the NBA: "Sources: NBA, Nike have near-$1B apparel deal", "Jumpman logo to appear on some NBA uniforms", "Every NBA jersey sponsor we know so far", "Bulls sell jersey space to optical company — and the results are a blur", "Dallas Mavericks Announce Multi-Year Partnership With Chime As Jersey Sponsor", "Lowe: OKC's jersey patch deal completes sponsorship for all 30 teams", "Rockets announce jersey partnership deal with ROKiT Phones", "Indiana Pacers will debut Motorola logo patch on jerseys", "The NBA jersey sponsor patches are working", "Phoenix Suns Add Ad Patch to Jerseys, Only Five Remain", "Wizards become latest team to add sponsored logo to jerseys", https://en.wikipedia.org/w/index.php?title=List_of_NBA_jersey_sponsors&oldid=979315053, National Basketball Association history by team, Creative Commons Attribution-ShareAlike License, The Raptors patch also features the text "Sun Life" directly below the logo, This page was last edited on 20 September 2020, at 02:19. The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history. Ronald Martinez/Getty Images Sport/Getty Images. Though Gatorade is not in the top 10 beverage brands in terms of brand followers with only 8.4M, the posts about Gatorade by NBA players, teams, and the league drove 90M engagements.

Your home for scores, schedules, stats, news, NBA League Pass, NBA TV, video highlights, fantasy, rankings and more for NBA players … KIA’s logo is what drove them the most value as it appeared multiple times in high volume posts such as the NBA all-star game promotion. As the official sports drink of the league, the brand is featured prominently around the benches, giving the Bolt additional exposure beyond simple advertisements. Fact Check: What Power Does the President Really Have Over State Governors? Due to its commonplace in European soccer leagues and Australian sports, the NBA announced that teams could sell one sponsorships to be featured over the front left shoulder of player uniforms. Festival of Sacrifice: The Past and Present of the Islamic Holiday of Eid al-Adha. This site uses cookies to provide you with a great user experience. To learn more about how to maximize the value for your brand, contact us at insights@hookit.com. SportuneFR: Pourquoi un départ de Mbappé au Real Madrid. This shows the value Wish has in partners such as the Lakers. Capitalizing on as much MAV as possible is a key determinant of how well these brands are being promoted. One interesting brand in the top 15 was Wish with over 34 million interactions despite only having 19 athletes and teams promoting the global e-commerce platform. The official site of the National Basketball Association. Beginning in the 2017-18 NBA season, Nike Inc. became the uniform and apparel maker for the league. Among the least successful are the Detroit Pistons, Milwaukee Bucks, Minnesota Timberwolves, Philadelphia 76ers and Sacramento Kings. eMarketingFR: Rolex Paris Masters, quelles retombées médiatiques? Will 5G Impact Our Cell Phone Plans (or Our Health?! All of the top 5 brands in the financial segment have received nearly $2 Million or more through the first 2 months of the year. The increase was driven in part by four deals with Diageo (which sells liquors such as Smirnoff, Johnny Walker and Baileys), Foot Locker, the South Korean tire company Kumho and Samsung. https://twitter.com/Lakers/status/1225939385515823104, How Brands Can Use Data During Sponsorship Negotiations, The Impact of Coronavirus on Sponsorship Value In Global Football, WEBINAR: Sports Marketing in the Post-Pandemic Environment, Top 10 Premier League Players – November 2019, NHRA increases Fan Engagement using Hookit’s Data, Axios: Soccer stars score big with Instagram.

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