Both Jung and Choi were involved in an ever-growing scandal involving the rapes and sexual assaults of multiple women. TikTok was downloaded nearly a quarter of a million times that day, up 12% from the previous day. Beauty YouTuber Susan Yara (MixedMakeup), announced her affiliation with skincare brand Naturium on 6/21 to her 200,000 followers on Instagram and 1.26M subscribers on Youtube. Since then, the FTC has issued clear advertising guidelines for content creators. The settlement would only apply to U.S. moderators. On YouTube’s tweet announcing the changes, common responses included complaints like, “what’s the point in an age restriction on a NON kids app. The only assurances YouTube gave were to creators who are part of the YouTube Partner Program. Both bans were a result of concerns the Trump administration has that ByteDance and WeChat’s parent company, Tencent, are either already giving or could give U.S. user data to the Chinese government. All of the products are formulated with a perfect blend of natural and synthetic ingredients that are highly effective and skin-friendly. While they posted a message on their Instagram Stories about the situation, James also initially saved a video on IGTV with further explanation about his opinion on the situation. On Thursday morning, the Supreme Court ultimately disagreed with Jung and Choi and said their revised sentences would stand. Jung and Choi appealed the decision, which led to more court proceedings. I am one such person who found the actions of Susan Yara to be deceitful and reprehensible.

Naturium Mixed Greens Nutrient-Rich Cleanser: https://bit.ly/2Yiyinp My intent was never to deceive my followers… In hindsight I should have waited to promote anything from the line until we were ready to announce my involvement.”. I’m finally sharing the news!

The complaint states that Jane Doe, “has trouble sleeping and when she does sleep, she has horrific nightmares. Angle News

Hopefully, the timeline will help readers understand why people within the beauty community are angry, disappointed, and possibly done with Susan Yara, the person who was once considered one of the people’s favorite non-problematic Beauty YouTubers. No matter where you stand with regards to the “Cancelling of Susan Yara,” this situation is a reminder that the purpose of influencers is to sell us products. Although it’s possible that YouTube’s Sept 20. announcement saying it would bring back human moderators to the platform was made to help balance out how much damage a new AI could do. She is an influencer, and Naturium is an influencer-created brand. This was most likely Susan referencing the mindful consumers in our beauty group who discovered the truth. On Instagram, Susan posted a paid sponsorship with Ole Henriksen where she mentioned using the Naturium Gel Cream Moisturizer without disclosing her relationship with Naturium. what's the point in an age restriction on a NON kids app.

This means that most creators with the YouTube Partner Program don’t make much, or anything, from ads already and that’s unlikely to change. And of course, we make sure all of our products are budget-friendly without compromising quality or feel. That case hasn’t yet been decided in court.

I want to personally thank them for permitting me to include their comments and the screenshots they collected in this article. Because of all this, fans were upset at her lack of transparency, flooding Yara’s social media with angry comments.

The only other ethical option for someone who wanted their brand to grow without the attachment of their influence is to never be publicly associated with the brand until announcing their ownership.

If a video is age-restricted by YouTube, the company did say it will have an appeals process that will get the video in front of an actual person to check it. “I feel like my generation needed an app,” Avila said. Disclosure: This post may contain affiliate links, which means if you click a link and make a purchase, we receive a small commission on that purchase at no additional cost to you. The following is a timeline of her actions and the aftermath in one place to shine light on the situation. I put swipe up links in my stories for the “Glow From Home” Vitamin C Duo (includes the eye cream and the primer!) This list included people featured in the announcement video like Hyram, James Welsh,  Liah Yoo, and the channel Beauty Within. The announcement even tainted Susan’s colleagues in the skincare community like Hyram, James Welsh, and Liah Yoo who were included in the announcement video.

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